The Solar Future (Prelude)
Countdown to grid parity
Strategy conference on supply, demand, technology and financial trends with experts and CEO’s of the world’s leading PV companies
08:30
Registration and coffee
09:20
Opening Symposium: The Solar Future
Chairman: Edwin Koot (CEO, SolarPlaza)
Session I: The Solar Industry Future: crisis or new dawn?
09:30
The Solar Guru:
Will the spectacular growth in the PV industry continue over the years ahead?
Supply trends in thin-film versus crystalline technology for 2009-2012 Travis Bradford; President, Institute, Professor RE at Chicago University
09:50
The Banker:
How does Wall Street view future growth in the solar PV industry?
What development stages are to be expected in a young industry as it grows?
Stephen O’Rourke; Analyst, Deutsche Bank Securities, New York
10:10
The Enabler:
Will Applied Materials GigaWatt customers blow the competition away with the lowest cost PV modules? How will low cost amorphous thin-film PV modules compete with crystalline modules? Winfried Hoffmann; CTO, Solar Business Group Applied Materials
Session II: The Solar Market Future: unlimited growth potential?
11:20
The Traveler:
Trends and outlook for the world’s major PV markets
Short-term and long-term global PV market forecast. Will Germany still be the world’s largest PV market by 2012? Where are the grid-parity markets? What might happen there?
Edwin Koot; CEO, SolarPlaza
11:40
The Energy Utilities:
Large scale PV power plants will spur the US PV market
California’s PG&E leads the way with a new 500 MWp program. What other US utilities will follow, and why are PV plants competitive?
David Rubin; Chairman Board of Directors, Solar Electric Power Association (SEPA)
12:00
The Contractor:
How far away is grid-parity in Europe’s largest markets?
BOS cost will become more important than the cost of PV modules. Is thin-film PV the answer and the way to go for large PV projects in Europe?
Manfred Bächler; CTO, Phoenix Solar AG
Session III: The Crystalline Solar Future: countdown to grid parity
14:00
The Innovator:
The Q-Cells roadmap: how to reach grid parity before 2012
Will Q-Cells bet on crystalline or thin-film technology?
Anton Milner; CEO, Q-Cells
14:20
The Chinese Powerhouse:
Can China’s Suntech Power drive down the cost of solar energy more quickly than others?
Will the world’s biggest crystalline cell and module manufacturer’s success story continue, and will the company remain the global leader in module production?
Dr. Zhengrong Shi; CEO, Suntech Power
14:40
The Vertically Integrated:
Can vertically integrated crystalline module manufacturer Trina Solar offer the cheapest PV modules? What is the outlook for production costs and module prices in the next three years? What will become the key grid-parity markets?
Arturo Herrero; Vice-president of Sales and Marketing, Trina Solar
Session IV: The Solar Future: or is grid parity already reality?
15:50
The System Integrator:
Distributed solar energy generation is already competitive with the grid in California
In 2010, PV will be by far the most cost effective way of generating electricity.
Will the residential PV market explode in 2010?
Barry Cinnamon; CEO and founder of Akeena Solar
16:10
The Crystalline Challenger:
The crystalline grid-parity factory
Available today: the integrated turnkey solution for production of polysilicon to crystalline solar modules at grid-parity cost level
Dr. Peter Fath; CTO, Centrotherm
16:30
The Thin-Film Challenger:
The feasible objective for next year: module selling price at $1/Wp
QS Solar is a new amorphous silicon manufacturer. The company will challenge the industry and market with a record low module price.
Lynn Sha; General Manager, QS Solar
16:50
The Thin-Film Leader:
The module roadmap to grid parity before 2012 with solar module production costs below $0.70/Wp
The world’s leading thin-film manufacturer’s strategy. Will First Solar be able to open up new markets that no longer need financial incentives from governments?
Bruce Sohn; President & Board Member, First Solar, Inc.
17:10
Q&A with the audience
17:30
Close and informal drink
